1. Home time versus work time

It can be very challenging to leave work conversations at work and home conversations at home but if
you cherish a normal family life without the stress of work-related issues, then it is important. Hold the
whole family accountable to keeping family and business time separate.

2. Non-family employee treatment

Be mindful of the treatment of non-family employees. Fairness is critical. Ensure you engage them in the
same way as you engage family employees. This includes things such as inclusion in meetings and
seeking feedback or ideas.

3. Roles and responsibilities

Have clearly assigned roles and responsibilities for each family employee. Use a position description
with qualitative and quantitative success factors. Hold family employees accountable to their role and
responsibilities in the same manner you would non-family employees. This applies to the Directors and
General Manager as well.

4. Pay the market rate

Remunerate the position not the person. Family employees should be paid on merit and the value they
bring to the business, not on their surname. If some family members wish to earn more, they can learn
how to add more value.

5. Hard conversations

Pick the right time and place for hard conversations but do have them (at work). Don’t bicker in front of
staff. It looks unprofessional and quickly destroys the desired ‘united front’ culture. The monthly
management meeting is a good place for these conversation types. This format helps with emotion
control, particularly if using an outside chairperson.

6. Family brand

Enhance your family business brand. Research shows that consumers have more trust in family
businesses. Make philanthropy part of your strategy. It makes your business stand out in the community
and strengthens the bond between generations and siblings with respect to the family business values.

7. Don’t abuse family relationships

Family employees must come to work to work. They must adhere to the company structure, lines of
reporting, position description, and hold themselves accountable like all other non-family employees.
There should be no right of passage just because of a surname. Family members must earn their keep
just like all other employees. Jump on this quickly with new family employees.

8. External advisors

There I’ve said it! Use external advisors as an objective sounding board on strategy, governance and
performance including family employee performance. Develop a robust management structure for both
business and family governance. It works.

9. Regular communication

Communicate regularly to both family members working within the business, and other family
stakeholders not working in the business. Don’t avoid bad news, and be transparent about your
motivations, intentions and reasons. A six-monthly family meeting to discuss strategy, governance and
performance is valuable.

10. Succession planning

Prepare the next generation early. Develop a succession plan and ensure it is endorsed by all
stakeholders. Offer training and advancement opportunities fairly across the business as it will help in
identifying future leaders.

11. Core values

Family members must not only abide by but lead the core values. Nothing destroys a business culture
quicker than a family member not supporting the culture. Again, hold everyone equally accountable and
ensure all family employees lead the culture by example.

12. Family charter

Document a constitution or family charter that outlines strategies and rules which can be implemented to
deal with family‐related matters that impact on business issues. This becomes the rule book for
harmony and prosperity.