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Business Development and Business Coaching

Working to improve the performance of each area of the business produces a business that works together as a cohesive unit. This is the ‘challenge of business’. A cohesive business has better productivity, higher profitability, improved communication and is more sustainable and valuable.

By breaking the business down into its component parts, Raffino can assist you to identify the weaknesses and ideal operating situation for each business area. Initiatives to move each area of the business forward can then be identified and implemented.

Consideration in each area of the business can be given to (but is not limited to):

> Strategy – driving sustainable competitive advantage
.......> Competitive forces & demand
.......> Critical success factors
.......> Intellectual property
.......> The business model & structure
.......> Physical, capital and human resources
.......> Product & service offering

> Leading & Managing employees – building the perfect, productive team
.......> Identifying the ideal employee
.......> The recruitment and induction process
.......> Retaining and motivating employees
.......> Structuring roles and responsibilities
.......> Managing employee performance
.......> Identifying training needs
.......> Improving communication and harmony in the workplace
.......> Developing leadership competencies
.......> Building the ideal culture

> Marketing – getting potential clients to enquire
.......> Identifying the ideal client
.......> Understanding their emotional need
.......> Creating the value proposition
.......> Identifying the required branding elements and marketing material
.......> Identifying the marketing activities required
.......> Measuring the success of the activities

> Sales & customer service – converting potential into reality
.......> Identifying different personality types
.......> Mastering the critical selling steps
.......> Increasing the conversion rate from enquiry to sale
.......> Increasing the value per client
.......> Building long term relationships so clients keep coming back
.......> Managing the volume and price relationship
.......> Providing extraordinary levels of customer service
.......> Analysing customer risk

> Operations – getting product or service out the door
.......> Maximising productivity
.......> Efficient workflow and processes
.......> Improving quality control
.......> Improving workplace health & safety
.......> Identifying new product & service opportunities
.......> Supplier risk
.......> Supply chain & distribution

> Finance – managing and controlling the financial health
.......> Improving cash flow
.......> Managing debtors
.......> Maximising profitability
.......> Budgeting and forecasting
.......> Measuring financial performance
.......> Managing pricing strategies
.......> Generating wealth for the shareholders

> Administration – creating a cohesive and efficient business
.......> Documenting procedures and policies
.......> Establishing key performance indicators
.......> Improving time management
.......> Improving the accuracy and efficiency of information flow

Raffino Business Coaching uses a process that evaluates the current position of each of the above areas within your business. Raffino advisors can then work with you and your team to identify your ideal operating environment, and over time implement initiatives to develop the business and improve its performance.