Business Planning Program

The process of developing a Strategic Business Plan is all important. Working through a well defined process will ensure all Raffino clients are thinking broadly about the key issues. It will also ensure that the vision and key strategies are well considered and align with the client’s personal requirements.

Raffino use a proven process to facilitate the completion of a Strategic Business Plan. This process also utilises a number of specifically designed documents and tools to assist the development of the Strategic Business Plan.

Consideration during the process is given to:

• Identifying what the business must deliver for the client, that is, the client’s personal requirements.
• Identifying the vision and ‘ultimate situation’ for the business.
• Analysing the internal business environment, otherwise known as the strengths and weakness.
• Analysing the external business environment, otherwise known as the opportunities and threats.
• Identifying the different strategic options, alternative directions and growth methods available to the business.
• Identifying and articulating your Unique Business Advantage, also known as a Unique Selling Proposition or Unique Value Proposition.
• Identifying the best business model and organisational structure to meet the ‘ultimate situation’.
• Developing the critical success factors - those things that give daily focus to the business.
• Articulating the core values and culture that will sustain the business and allow it to realise the ‘ultimate situation’.
• Developing key objectives and strategies for each business area; people, marketing, sales and customer service, production, finance and administration.

Raffino have developed and utilise a specific Strategic Business Plan template. This ensures the above considerations are well documented, and that the key strategies are implemented based on their priority.